Baxi Group - a market leader
Baxi Group is the market leader in UK and Spain, and has a significant market presence in established European markets including France, Italy and Germany. Baxi Group is also a lead supplier to the emerging and faster growing markets in Eastern and Central Europe, Russia, Turkey and China. Greater access to natural gas and growing household income is driving growth in these areas. In Turkey, where Baxi Group has a joint venture with Baymak, the domestic boiler market, for example, is expected to grow by c40% over the next 4 years.
As each national market is very different, Baxi Group's solutions vary too. In 'old' Europe - principally Western Europe including Iberia - environmental concerns and rising energy costs have meant fast growth in demand for more efficient and renewable energy sources. Baxi Group continues to be at the forefront of these new technological developments, offering consumers a wide choice of "green” options. It is also investing heavily in research and development to continue to be a leader in a rapidly evolving field.
In developing markets there is still strong demand for traditional gas fired boiler products. However interest in new technologies and high efficiency products in these markets is also growing quickly as energy costs rise and new regulations are put in place. With its track record in innovation, Baxi Group is ready to meet these new market demands.
